This is default featured slide 1 title
This is default featured slide 2 title
 

Category Archives: Internet

Blogs, RSS And Article Marketing

Blogs are easy to set up quickly and can be on any topic imaginable. It is a good idea to set up a blog to cater to a particular niche market or to have one for your existing site. Combined with the use of RSS (Really Simple Syndication or Rich Site Summary), your blog’s online content can be turned into a RSS feed and syndicated (distributed) pretty easily. RSS creates a simple headline that if clicked on leads the reader to the full story. All the reader needs to do is to subscribe to your RSS feeds through a little orange button from your site with the aid of a RSS feed reader. Blog posts are usually short and if you post often enough, spiders from the search engines will come crawling more often.

Article marketing is simply writing articles about your niche area and submitting them to online article directories and ezine newsletters for publicity. At the bottom of the article, you are allowed to insert your author’s resource box. This is where you write a few promotional lines about yourself and your site and include your site link.

You can use your blog posts to link to the articles that you have written. A good size article is usually longer at about 300-600 words compared to a blog post. By referencing your articles in your blog, you are giving them more publicity mileage. In fact, I highly recommend the use of article marketing to generate publicity for your site. It is almost free, save for article distribution costs that you may decide to purchase instead of submitting to the sites manually.

Many online article directories also offer RSS syndication from their sites. This provides an avenue for online visitors to subscribe to the RSS feed for a particular category that you have submitted your article to. Chances are some of them may also be looking for RSS feeds to be incorporated into their sites for their own website visitors. Others may simply be very interested in this category for their own personal consumption. A good example is if your article is on constipation and you submit your article under the category of “health”. A webmaster may be on the lookout for RSS feeds for his health site. Or someone who is highly constipated may be particularly interested in what you post in your blog. Through the author’s resource box in your article, they can find your site and the RSS subscription button to your blog posts and articles pretty easily.

Thus, RSS has the potential to give your blog great exposure to a wide audience of subscribers building a bigger readership in less time. If you also optimize your blog content and the articles that you write for your site at the same time with a good keyword strategy, then you will be assured of free search engine traffic. Lots of traffic plus huge readership can only mean greater profits!

 

Generate Low Cost Website Traffic Tips

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

 

Tips to Generate Free Website Traffic

Primarily, the target audience should be identified since the search engines look for pages that suit the audience’s needs and identifying the target audience and optimizing the keyword use can generate free website traffic. The keywords can be determined with the help of Google ad words, word tracker and so on and the best can be chosen. The universally accepted fact is that content is the king as far as a website is concerned and so, the content should be fresh and rich to attract the interest of the visitor, which will bring a lot of visitors in return.

Trading links with other websites is another way of getting free website traffic, where the links can be of good quality or a large quantity, which depends upon the preference of search engines. Either way, if the website is good, more website traffic is assured.

It is better to avoid too many banners and animations on the website because content plays a greater role than pictures. So, it is highly relevant to say that article writing is one of the best search engine marketing tools. Articles can optimize the targeted keywords, are highly informative and give link to the website. Signing in to web directories is also a way of generating free website traffic. Some people may also post as many messages as possible on forums and use the link as a signature.

There are free traffic exchanges which help a lot of people looking and clicking on the website or promotional pages and exchanges that have more content. These exchanges generate a higher page rank and thereby more traffic, which increases the membership. So it is important to find exchanges that are very active and have lots of members.

‘Pay- per- click’ method requires a little more time. Posting on blog sites with relevant information also attracts traffic to the website. Blogging allows seeing what the readers want to know and respond to them almost instantaneously, thus giving the much needed personal attention. To do this, it is important to keep the blog up- to- date and post the blog daily, to provide the readers with fresh content. Quality comments and chat rooms specific to the subject are also free and take only time and knowledge.

Therefore a strong and effective marketing campaign can be done only if a little bit of imagination is applied.

 

Links To Your Website to Increase Web Traffic

If you want to increase website traffic with links to your website, there are a few things you can do. Since most of the web traffic generally comes from directories and search engines such as Yahoo!, Google, Dog Pile, and Ask Jeeves, you can register your website with many of the most popular search engines to ensure you are web site is found in searches. Although some search engines can find your web site on their own, it is best to submit an eye catching, detailed listing yourself to increase your chances. The more directories and search engines you register your website to, the more your chances increase of traffic from the online community.

You can create a sign up list for those visitors who visit your web site and want to receive email newsletters about your site. Creating a mailing list for Internet newsletters is a great way to keep in touch with your web site visitors and to offer special promotions or send weekly or monthly news and updates. People like to be abreast of what is going on with your website and they like to receive special promotions that can drive them back to your website to make a purchase of products or services. When creating a sign up list, a visitor must request information sent to their email address, therefore avoiding the pitfalls of spam. No one likes spam emails; regardless of whether it is, a product that you think might interest them or not.

Message boards, chat rooms and other forums with subjects relating to your web site work as great ways to promote your site. Although you should never directly advertise on any of these forums, you can make your presence known and make yourself available to answer questions and build up your credibility. You can also include your signature file at the end of your posts. Using a signature file with all your contact information and a link to your website in every email and forum post is a great way to increase traffic to your website as well.

Everyone loves freebies. Promotional freebies can encourage traffic to your website that can be of considerable value. By offering freebies related to your target audience such as software, downloadable forms, consultation, newsletters, articles and other resources full of valuable information, you can draw people in. You may also consider a sweepstakes, where an entrant must sign up for the newsletter in order to enter into the sweepstakes.

Buying ad space on more successful websites in the same field as yours can also increase website traffic with links to your website. There are many websites with ad space available at affordable rates. You can also choose to place your ad within a search engine or directory, or even in a local newspaper or magazine for a slightly higher advertising price. You can have your website and contact information on personalized stationary to use with all your transactions made while you are not on the Internet as well. By using business cards, letterheads and envelopes, you can advertise your website while paying a bill.

There is a huge variety of ways to advertise and to increase the traffic to your website. Regardless of the field of interest, there are people out there surfing the Internet that will be interested in what you have to offer them. Creating the website was only the first step, now you must find your audience; do not expect them to find you. You must help guide them to you through advertisements and relentless promotion.

 

Guide to Prepare For Web Traffic

1. SET UP TRACKING FOR EVERY STEP OF YOUR SALES PROCESS

You need to be able to test and improve the effectiveness of your landing page, your sales letter or home page and your “call to action” whether a sale or an opt-in to a newsletter. You can’t test what you don’t track.

When you split-test each step of your sales process, your web site is the worst it will ever be right now. Since you’ll always be testing against something new, you’ll only make changes to your headline, copy, offer or other aspects of your site if they beat what you have now.

2. DESIGN YOUR SITE TO CREATE A VISITOR ACTION

To get your visitors to take the action you want, you should consider a few things in it’s design that many businesses don’t. They are:

– Design your site so that a visitor knows what your site is all about in •1/2 second. Have only one goal per page – multiple goals and many choices lead to inaction. If you have several goals, just use a different page for each.

– Use a headline that tells your customer what you can do for them (NEVER use your company name as a headline!)

– Have a “call-to-action” that asks them to do something. In most cases, you’ll do best by “selling” them on opting in to get something free instead of asking for the sale right away.

– Make sure to capture your visitor’s contact info so you can continue to market to them until they are ready to buy. Not everyone is ready to buy now and they may need to develop more trust in you before they buy. And, that’s not all…

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visitor’s point of view for every page: (1) why should I come to your site – what problem(s) will you solve for me? (2) why should I take whatever action you are asking for? (3) is there any reason I should ever come back?

It’s critical that you do NOT let your web designer make changes to your sales page for search engine optimization. Save that for other pages. Your sales page should be optimized to get your visitor to take the action you want, not for SEO.

3. OPTIMIZE YOUR CONVERSION RATE BEFORE YOU SPEND MONEY ON TRAFFIC

You can get visitors in an hour using pay-per-click with Google or Yahoo). Get your conversion rate from visitors to sales/opt-ins to a respectable level through testing before you spend a lot of money on traffic.

I’ve changed a headline on a Google ad for a client and had it increase the results by a factor of 10. Going through the testing process can make the difference whether you make money or not. Google provides the tools to track your pay-per-click campaigns and their new “Google Analytics” system lets you track everything you can think of – and, on top of that, it’s free. (It’s still in beta testing so type “Google Analytics” into Google to find the link.)

4. KNOW YOUR VISITOR VALUE

Before you pay for visitors with any substantial traffic generating program, you need to know what a visitor is worth. This is a combination of what your average sale or lead is worth divided by how many visitors it takes you to get a sale/opt-in. If your visitors are worth $1.00, it doesn’t make much sense to pay $3.00 to get one, does it?

Once you know that number, you will want to continually split-test and work to increase your visitor value.

Now that your site solves a problem(s) for your customers, is easy to navigate and you know what a visitor is worth, you can buy traffic because you’ll know which traffic sources are profitable and which are not.

DON’T BE MISLEAD

The Internet offers a wonderful opportunity to do scientific marketing. Since everything can be tracked, you can make marketing decisions based on hard facts instead of opinions.

If your webmaster doesn’t know how to do this, find one that does. The capability to improve your web results is readily available and is not expensive, so why not take advantage of it?