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Monthly Archives: September 2017

Know The Reasons Why Use Blogging as An Internet Marketing Tool

1. Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

Knowledge can give you a real advantage. To make sure you’re fully informed about Blogging, keep reading.

– By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

– By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

– By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

– By joining a blog network -A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

– By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Make Money Online with Blog

If you have your own website, but haven’t yet started a blog you can easily start one using a free service such as Blogger or WordPress. Try to post to your blog at least once or twice a week on topics related to your website. Blogging will help your search engine rankings and open up the communication channels between you and your visitors or customers, encouraging them to interact with you and give them a reason to return to your site in future.

If you don’t have your own website and are looking to set up a blog quickly and easily I recommend opening a free account with Blogger. You can blog about anything you like, for example a hobby, a vacation, your home town, something political, a sport or your business. Just be sure to pick something that you are interested in and knowledgeable about. You can host your blog for free on Blogspot – all you need to do is pick a name that is relevant to the topic of your blog. Once you have set up your profile and chosen a template, blogging is as simple as sending an email to a friend.

There are many ways to make money from your blog, but here are a few ideas to get you started:

– Google Adsense – this is free to join and easy to set up. The ads will match the content of your blog and you will get paid every time a visitor clicks on an ad.

– Affiliate Programs – sign up for affiliate programs related to the topic of your blog and display links to related products on your blog. Clickbank, Trade Doubler and Commission Junction are good places to start, or do a Google search for “affiliate program” + the topic of your blog to find more affiliate programs. Whenever someone clicks through your affiliate link and buys a product, you will receive a commission. If you are knowledgeable about your topic you could also write product reviews to help increase your affiliate sales.

– Sell Advertising Space – if you have a popular blog you can charge people to advertise on your blog. This could be in the form of a text link, a banner or a graphic.

You are not going to make money with a blog unless people can find it. As soon as you have started to post to your blog it’s time to start promoting it. You can get your blog noticed by…

– Submitting your blog to blog directories – just search for “blog directories” in Google

– Asking other bloggers to exchange links with you – you put a link on your blog in exchange for a link from their blog.

– Writing an article related to the topic of your blog and posting it to article directories. Remember to include an author’s resource box with a link to your blog.

– Participating in forums related to the topic of your blog. Put a link to your blog in your forum signature.

Finally, once you have your blog monetized and you have started promoting it don’t forget to post regularly. The most important aspect of every successful blog is frequent posting, so be sure not to let the virtual dust gather over your blog!

 

Blogging Rules

1. Have a theme. This helps attract readers. It provides a framework around which to blog. I chose Time Leadership as my theme. I have had a long interest in the use of time and published an audio book on time management. I am constantly looking for new time reducing ideas to add to my present material.

2. Blogging obligates you to do more blogging. It is just like writing a newspaper column. If you have a lot of people reading your blog, they expect to see new material. I blog about 5 or 6 days per week and occasionally skip a day, but not often. I now know the pressure writers on deadlines must feel.

3. Blogging is a two-way street. You must respond to the comments you will get. The larger the blog following, the more comments you will get.

4. Blogging takes time. One of my time rules is – if I add something to my schedule that takes time; I need to delete something that takes the same amount of time. For me, it takes about 15 to 20 minutes per day and I write quickly and keep it brief.

5. Be legal. Of course this is obvious but I mean more than just being legal — be careful of giving away information that could be considered to be business confidential. There have been cases where people have lost their job because the company does not like what has been said in the blog.

6. Keep a file of blog ideas. I keep an electronic file and a paper one. This material gives me something to say when sometimes I am not as inspired to blog. It can also be something that prompts me on writing in my blog. I know I often find myself thinking in terms of what might make good blog material.

7. Provide links from your blog. People who read blogs are used to being able to click on interesting topics and going right to the web page with the information. After all, this is the internet.

8. Only start blogging if you like to write. Even though I like to write, I do often find it to be a bit of a challenge.

9. Be authentic. I think the readers appreciate it. I think it would be hard to have a ghost writer do a blog. It would be difficult to appear real.

10. Be patient. Don’t expect 10,000 readers in the first month. Readership grows over time. I follow my stats, and I notice my weekend readership is about half my readership during the week.