This is default featured slide 1 title
This is default featured slide 2 title
 

Monthly Archives: May 2017

Tips to Generate Free Website Traffic

Primarily, the target audience should be identified since the search engines look for pages that suit the audience’s needs and identifying the target audience and optimizing the keyword use can generate free website traffic. The keywords can be determined with the help of Google ad words, word tracker and so on and the best can be chosen. The universally accepted fact is that content is the king as far as a website is concerned and so, the content should be fresh and rich to attract the interest of the visitor, which will bring a lot of visitors in return.

Trading links with other websites is another way of getting free website traffic, where the links can be of good quality or a large quantity, which depends upon the preference of search engines. Either way, if the website is good, more website traffic is assured.

It is better to avoid too many banners and animations on the website because content plays a greater role than pictures. So, it is highly relevant to say that article writing is one of the best search engine marketing tools. Articles can optimize the targeted keywords, are highly informative and give link to the website. Signing in to web directories is also a way of generating free website traffic. Some people may also post as many messages as possible on forums and use the link as a signature.

There are free traffic exchanges which help a lot of people looking and clicking on the website or promotional pages and exchanges that have more content. These exchanges generate a higher page rank and thereby more traffic, which increases the membership. So it is important to find exchanges that are very active and have lots of members.

‘Pay- per- click’ method requires a little more time. Posting on blog sites with relevant information also attracts traffic to the website. Blogging allows seeing what the readers want to know and respond to them almost instantaneously, thus giving the much needed personal attention. To do this, it is important to keep the blog up- to- date and post the blog daily, to provide the readers with fresh content. Quality comments and chat rooms specific to the subject are also free and take only time and knowledge.

Therefore a strong and effective marketing campaign can be done only if a little bit of imagination is applied.

 

Links To Your Website to Increase Web Traffic

If you want to increase website traffic with links to your website, there are a few things you can do. Since most of the web traffic generally comes from directories and search engines such as Yahoo!, Google, Dog Pile, and Ask Jeeves, you can register your website with many of the most popular search engines to ensure you are web site is found in searches. Although some search engines can find your web site on their own, it is best to submit an eye catching, detailed listing yourself to increase your chances. The more directories and search engines you register your website to, the more your chances increase of traffic from the online community.

You can create a sign up list for those visitors who visit your web site and want to receive email newsletters about your site. Creating a mailing list for Internet newsletters is a great way to keep in touch with your web site visitors and to offer special promotions or send weekly or monthly news and updates. People like to be abreast of what is going on with your website and they like to receive special promotions that can drive them back to your website to make a purchase of products or services. When creating a sign up list, a visitor must request information sent to their email address, therefore avoiding the pitfalls of spam. No one likes spam emails; regardless of whether it is, a product that you think might interest them or not.

Message boards, chat rooms and other forums with subjects relating to your web site work as great ways to promote your site. Although you should never directly advertise on any of these forums, you can make your presence known and make yourself available to answer questions and build up your credibility. You can also include your signature file at the end of your posts. Using a signature file with all your contact information and a link to your website in every email and forum post is a great way to increase traffic to your website as well.

Everyone loves freebies. Promotional freebies can encourage traffic to your website that can be of considerable value. By offering freebies related to your target audience such as software, downloadable forms, consultation, newsletters, articles and other resources full of valuable information, you can draw people in. You may also consider a sweepstakes, where an entrant must sign up for the newsletter in order to enter into the sweepstakes.

Buying ad space on more successful websites in the same field as yours can also increase website traffic with links to your website. There are many websites with ad space available at affordable rates. You can also choose to place your ad within a search engine or directory, or even in a local newspaper or magazine for a slightly higher advertising price. You can have your website and contact information on personalized stationary to use with all your transactions made while you are not on the Internet as well. By using business cards, letterheads and envelopes, you can advertise your website while paying a bill.

There is a huge variety of ways to advertise and to increase the traffic to your website. Regardless of the field of interest, there are people out there surfing the Internet that will be interested in what you have to offer them. Creating the website was only the first step, now you must find your audience; do not expect them to find you. You must help guide them to you through advertisements and relentless promotion.

 

Guide to Prepare For Web Traffic

1. SET UP TRACKING FOR EVERY STEP OF YOUR SALES PROCESS

You need to be able to test and improve the effectiveness of your landing page, your sales letter or home page and your “call to action” whether a sale or an opt-in to a newsletter. You can’t test what you don’t track.

When you split-test each step of your sales process, your web site is the worst it will ever be right now. Since you’ll always be testing against something new, you’ll only make changes to your headline, copy, offer or other aspects of your site if they beat what you have now.

2. DESIGN YOUR SITE TO CREATE A VISITOR ACTION

To get your visitors to take the action you want, you should consider a few things in it’s design that many businesses don’t. They are:

– Design your site so that a visitor knows what your site is all about in •1/2 second. Have only one goal per page – multiple goals and many choices lead to inaction. If you have several goals, just use a different page for each.

– Use a headline that tells your customer what you can do for them (NEVER use your company name as a headline!)

– Have a “call-to-action” that asks them to do something. In most cases, you’ll do best by “selling” them on opting in to get something free instead of asking for the sale right away.

– Make sure to capture your visitor’s contact info so you can continue to market to them until they are ready to buy. Not everyone is ready to buy now and they may need to develop more trust in you before they buy. And, that’s not all…

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visitor’s point of view for every page: (1) why should I come to your site – what problem(s) will you solve for me? (2) why should I take whatever action you are asking for? (3) is there any reason I should ever come back?

It’s critical that you do NOT let your web designer make changes to your sales page for search engine optimization. Save that for other pages. Your sales page should be optimized to get your visitor to take the action you want, not for SEO.

3. OPTIMIZE YOUR CONVERSION RATE BEFORE YOU SPEND MONEY ON TRAFFIC

You can get visitors in an hour using pay-per-click with Google or Yahoo). Get your conversion rate from visitors to sales/opt-ins to a respectable level through testing before you spend a lot of money on traffic.

I’ve changed a headline on a Google ad for a client and had it increase the results by a factor of 10. Going through the testing process can make the difference whether you make money or not. Google provides the tools to track your pay-per-click campaigns and their new “Google Analytics” system lets you track everything you can think of – and, on top of that, it’s free. (It’s still in beta testing so type “Google Analytics” into Google to find the link.)

4. KNOW YOUR VISITOR VALUE

Before you pay for visitors with any substantial traffic generating program, you need to know what a visitor is worth. This is a combination of what your average sale or lead is worth divided by how many visitors it takes you to get a sale/opt-in. If your visitors are worth $1.00, it doesn’t make much sense to pay $3.00 to get one, does it?

Once you know that number, you will want to continually split-test and work to increase your visitor value.

Now that your site solves a problem(s) for your customers, is easy to navigate and you know what a visitor is worth, you can buy traffic because you’ll know which traffic sources are profitable and which are not.

DON’T BE MISLEAD

The Internet offers a wonderful opportunity to do scientific marketing. Since everything can be tracked, you can make marketing decisions based on hard facts instead of opinions.

If your webmaster doesn’t know how to do this, find one that does. The capability to improve your web results is readily available and is not expensive, so why not take advantage of it?